EXHIBITION ACTIVATION · Adelaide Convention Centre
AN AWARD-WINNING BOOTH DESIGNED TO STOP TRAFFIC
Beach Energy · 2026 Australian Energy Producers Conference & Exhibition
A three-day golf activation built into Beach Energy's exhibition stand, designed around a story unique to the brand and built for continuous participation on a busy show floor.
1,670+
SHOT ATTEMPTS
440+
REGISTERED PARTICIPANTS
3 days
CONTINUOUS RUN TIME
Client
Beach Energy
Event
2026 Australian Energy Producers Conference & Exhibition
Location
Adelaide Convention Centre
Category
EXHIBITION ACTIVATION
The challenge
A mid-floor stand competing with hundreds of exhibitors needed a reason for delegates to stop, stay and spend real time with the Beach Energy team.
The experience
Full Send partnered with Beach Energy and Expocentric to recreate the Grange Golf Club hole tied to Beach Energy's first drill site, turning brand history into a playable closest-to-the-pin challenge. The activation went on to win Best Custom Build at the conference.
The activation
Branded registration, a live leaderboard above the bay and daily winner presentations kept play running for three days and made the engagement measurable.
Gallery
