RETAIL / PUBLIC ACTIVATION · Westfield West Lakes, Adelaide
TURNING SHOPPING CENTRE FOOT TRAFFIC INTO A GOLF TOURNAMENT
Westfield West Lakes · LIV Golf Adelaide Activation
During LIV Golf Adelaide week, Full Send turned the centre of Westfield West Lakes into a live golf competition open to the public.
Client
Westfield West Lakes
Event
LIV Golf Adelaide Activation
Location
Westfield West Lakes, Adelaide
Category
RETAIL / PUBLIC ACTIVATION
The challenge
A retail campaign moment needed something physical shoppers could actually take part in, not just signage to walk past.
The experience
Across four days the activation turned passive foot traffic into participation, with shoppers stopping mid-visit to swing and compete.
The activation
Branded registration, a public leaderboard and Westfield prizing for the leading scores.