VIP / GOVERNMENT · U.S. Embassy, Canberra
A JOURNEY DOWN ROUTE 66 AT THE U.S. EMBASSY
Bondi Partners / U.S. Embassy · Celebrating Freedom 250
For the U.S. Embassy's celebration of America's 250th birthday, Canberra was transformed into a journey down Route 66 — and Full Send built a golf experience made for the occasion.
Client
Bondi Partners / U.S. Embassy
Event
Celebrating Freedom 250
Location
U.S. Embassy, Canberra
Category
VIP / GOVERNMENT
The challenge
The Embassy's largest Independence Day celebration to date needed experiences that felt part of the Route 66 concept rather than added to it.
The experience
Guests moved along the Route 66 journey and stepped into a golf moment built around Americana, entertainment and competition.
The activation
Branded golf balls, a hosted competition and a presentation designed around the wider Route 66 creative.
Gallery
