TRADE EXPO ACTIVATION · Adelaide Convention Centre
THE PLAYOFF THAT TURNED THE STAND INTO THE SHOW
Kincrome · Tools Expo
A branded golf competition built into Kincrome's Tools Expo presence, giving visitors a reason to stop, play and come back to see who won.
550+
SHOTS
LIVE
TOP-THREE PLAYOFF
Client
Kincrome
Event
Tools Expo
Location
Adelaide Convention Centre
Category
TRADE EXPO ACTIVATION
The challenge
A busy expo floor where trade visitors move quickly and stands compete for a few seconds of attention.
The experience
Closest-to-the-pin play ran continuously through the show, with the leaderboard giving visitors a reason to return to the stand.
The activation
A PA-announced top-three playoff for a premium tool chest prize brought a crowd back to watch the competition decide a winner.