RETAIL / VIP EXPERIENCE · Total Tools stores, Adelaide
THE VIP NIGHT CUSTOMERS KEEP COMING BACK FOR
Total Tools · VIP Nights
A repeat in-store golf experience for Total Tools VIP nights, run across multiple locations and events.
9+
ACTIVATIONS
150–200
REGISTRATIONS PER EVENT
Client
Total Tools
Event
VIP Nights
Location
Total Tools stores, Adelaide
Category
RETAIL / VIP EXPERIENCE
The challenge
In-store VIP nights needed a drawcard that kept customers on the floor for longer than a walk-through.
The experience
A hosted bay inside the store turned trade nights into a competition customers came back for at the next event.
The activation
Branded registration and closest-to-the-pin competition with in-store prizing, repeated across the store network.